Guide to Understanding External and Internal Links

Whether external or internal, these types of links are a key factor for making up the most important parts of your Search Engine Optimization (SEO). The better your links are constructed has a direct effect on how well your website ranks in search engine results. To help you understand the importance of these links as well as the difference between the two is exactly what this guide is all about, The more knowledge you gain in a particular subject the easier it is to apply it to your advantage.

What is an External Link?

A good external link is simply a vehicle that points your reader to another website that backs up the point that you are trying to make on your website. An external link will give you the opportunity to have similar content connected to yours.

If you were to ask any random SEO professional they would all tell you that external links are the best way to get higher page rankings. Search engines also look at external links as a vote to reinforce the validity of your website. Having other websites link to yours is far more beneficial than using links within your own website. That is what internal links are and we will discuss those in a moment.

Some Determining Factors of Your External Links

By using specific algorithms, search engines will assign certain values to your external link. The higher those values are, the better your page rankings are. Here are some examples:

  1. The trustworthiness of the linking domain
  2. How relevant the content is between the two sources
  3. How popular is the linked domain

You want to make sure that your navigation is working in top fashion to optimize all aspects of SEO including link building.

What is an Internal Link

An internal link as the name implies is simply a link to another relevant piece of content within your blog or website. For example if your reader is on your page looking for “The Best Anchor For Your Kayak” you would want to point them through an internal link to the page that you might have that explains “Kayak Anchor Types.”

Use internal links sparingly because to many of them may confuse your reader and cause them to go to another source for information.

Google looks at internal rankings as a way to know whether or not your website or blog is focused on quality information. It is very important that you use these internal links in the proper manner, and never lean towards the over-use of any links that you build either internal or external. All links should be used as a reference tool to point your reader to the most relevant and up to date information that is currently available on the web.

One of the main objectives of properly using internal links is to make a dramatic reduction in your website’s bounce rate. Good internal linking helps your reader to stay engaged longer on your website and that to is a determining factor in local SEO rankings. This means that your website will be added to the search engine’s web pages making sure that your can easily be found.

Only Link To Credible Sources

Now that you understand the difference and the importance of external and internal links, it is a good practice to make sure that you only link to trustworthy and credible sources. You want your sources to be very authoritative and lend credibility to your website or blog.

Avoid sources that are simple click bait as this will undermine your efforts and make your website seem like a less savory one and that is something that is hard to undo once it has been done.

Use External and Internal Links to Improve Your SEO Strategy

It may take you a while to master this link building process. But once you do master it this can be well worth the wait. Improving your SEO and driving customers to your website or blog is what good link building is all about! You can find your external and internal links using a crawler like Ahrefs. They have a nifty guide on it too: Click here to read it.

Perhaps now now you are better informed entrepreneur and ready to take on the world of link building!